As the glamping market continues to expand, it seems inevitable that larger brands and developers will start throwing their hats into the ring.
“You haven’t seen too many of the big hotel companies going into glamping,” said Glampique’s Levine. “You have your Amans and other high-end resorts that do some glamping around the world, but you haven’t seen, say, a Hilton jumping into glamping in a big way just yet, which is surprising.”
Marriott, however, appears to have at least dipped a toe into the segment. The company’s Tribute Portfolio of independent hotels added its first tented resort with the July opening of Natra Bintan, located on Bintan Island, Indonesia.
Each of Natra Bintan’s 100 safari tents includes amenities such as a garden and outdoor patio, a four-poster bed, an LCD TV, air conditioning and WiFi. Standard rates start at around $126 per night for an entry-level Garden Tent and go up to roughly $260 per night for a higher-end Glamping Deluxe Tent.
Levine predicts that more hotel heavyweights will follow suit.
